Tips to Take Your Video Content from Average to Awesome

July 27, 2018

by Bailey Morris

Video content reigns on nearly every online platform.  The good news is you don’t have to be the next Spielberg to make a great piece of video content for your website or social channels.

Regardless of the equipment you use, here are a few tips that will help elevate the look, feel and production value of your video.

1. Shoot with mobile in mind.

According to eMarketer, 1.87 billion people will use a mobile phone to watch digital video in 2018 – an 11.9 percent increase from 2017.  With this data in mind, be sure to develop your videos for smaller screens.  For example, consider positioning your subject closer to the camera than you normally might, so the audience can easily read their facial expressions even when viewing on a mobile device.

2. Capture clear audio.

If you’re shooting a video with your phone, there are simple steps you can take to improve audio quality.  When using a phone’s built-in microphone, your subject may sound like they are talking into a tin can.  Using a microphone that can be plugged directly into your phone makes a big difference for a small cost.

If your video will be posted to social media and audio is integral to the story, be sure to include captions.  When most videos autoplay, the audio is muted.  Facebook can autogenerate captions, or you can add your own.

If you find Facebook’s caption editor to be a little tricky to use, I recommend using YouTube’s caption editor, as it’s a little more user-friendly.  Once you’re finished creating the captions, you can download the “.srt” caption file and add it to your Facebook video.

3. Get creative with different angles.

Try filming your subject and other b-roll footage from different angles.  From a lower “ant’s-eye view” to the more distant “bird’s-eye view,” different angles offer variety and keep your video interesting.

4. Pose your subject.

Properly posing your subject is key.  When a subject has their shoulders square to the camera, it causes the video to lack depth – especially if they’re in front of a flat backdrop.  Instead, turn their feet slightly away from the camera so their shoulders are at an angle.  Be sure to consider the rule of thirds when positioning your subject as well.

5. Go toward the light! (But not too close.)

Lighting is another crucial component to create a polished video.  And guess what?  You don’t always need a lighting kit.  If shooting outside, try to shoot right around daybreak or sunset – the time of day known as “the golden hour” – when light and shadows aren’t as harsh.  If you can’t change the time of your shoot, position your subject in the shade or, if indoors, position them near natural light from a window.  Just make sure your subject is evenly lit and not sitting too close to the light, otherwise they may look washed out.

We’d like to give a shoutout to Karen, one of our communications specialists, for being our model in these photos and videos.  Clearly, she did not have any fun.


YouTube v.s. Vimeo – The Faceoff

January 5, 2011

by Dionne Aiken

When it comes to video embedding and sharing, there are many options such as BlipTV2, Flickr, and Photobucket just to name a few.  However two leaders that continue to stand out among all others as the top video streaming services are YouTube and Vimeo.

So what are some major differences between the two? And what makes one better than the other? I pulled together a comparison chart to see how they both measure up to help answer that question:


Click here to view PDF.

CEOs across the state are talking via video about how technical assistance from a client program of ours called GrowFL helped grow their business.  Here is the same video in both YouTube and Vimeo:

The video streaming service you use will most likely depend on your specifications and needs but of these two champions in the game, which one is the winner?


Thou Shalt Blog

January 26, 2010

by Ashley Pinder
*We’re not a religiously affiliated company, but we believe in analyzing the communication plans of any type of organization.

Leave it to the Pope to share solid strategic communications principles with the world.

Not only did news break recently that Pope Benedict XVI is urging priests to engage in social media using blogs and other audiovisual online tools to spread the Gospel, but it seems he’s providing some resources. Several Vatican partners already manage for the Pope a clearinghouse of shareable, downloadable tools like e-cards in several languages on Pope2you. (It’s a pretty extensive Web site from the Holy Father that incorporates a number of interactive social media platforms in one place.)

The Pope wants priests to foster friendship by connecting with new audiences online, using some of these tools.

According to the AP, he said:

“Priests present in the world of digital communications should be less notable for their media savvy than for their priestly heart, their closeness to Christ.”

Priests won’t be judged on how many Twitter followers they have or views their videos get on YouTube, but by their message and what’s in their heart. Maybe he thinks if they are transparent with their purpose, the benefits of getting involved online will come.

This principle is something we tell our clients at C&P all the time. You can’t just be “in social media.” You need a good business plan, a message and an objective for engaging.

Amen.


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