Five Tips for Landing Your Dream Internship

April 25, 2018

by Stefania Markowicz

My time with Curley & Pynn as an intern has come to an end, so I’d like to offer some tips for students or recent graduates looking to land a fabulous internship (hopefully this one!).

  1. Personalize your online profiles – and keep them clean.

I guarantee employers will “Google” your name during the application process, so make sure that your online profiles are clean and informative.  And, after you land the internship or job, keep updating your online presence.  Your profiles should be an authentic display of your character both in and out of the office.

  1. Try something outside your comfort zone.

Prior to joining the C&P team, I was sure I never wanted to work at an agency.  Silly me.  This was, in part, because I was nervous that I would be overwhelmed with work and deadlines.  But nerves are good – a sign that what you are doing is important.  Turns out, I really enjoyed the agency environment.  In just four months, I was exposed to a broad range of essential PR skills, from writing and research to media outreach, and those skills were applied in several different PR sectors, from high tech to tourism.  So, challenge yourself.  Walk the edge.  Diversify.  Only then, will you succeed.

  1. Pay attention to the details.

C&P juggles many client projects, which is why efficiency is important.  Before submitting them to your supervisor, make sure first drafts are as close to final as possible.  That means fact-checking your information and triple-checking your grammar and punctuation.  The same applies to internship or job application materials – it’s not a great reflection of your skills if your resume and cover letter are full of typos.

  1. Go above and beyond.

Whether you’re assigned a project at work or an assignment at school, always give 101 percent. That extra 1 percent is a testament to your effort, dedication and passion, and will set you apart when applying to top internships and jobs.

  1. Network.  Network.  Network.

Those co-workers and colleagues who were impressed with your work?  Yeah, they’re going to be the people recommending you for the next opportunity.  While you might have the qualifications, nothing beats the recommendation of a former supervisor to help you land the job.  Leverage your network of school and internship contacts to learn more about possible opportunities.  The PR industry in Orlando is a small world.

These tips have served me well in securing five internships along the way to pursuing my bachelor’s degree in advertising and public relations from the University of Central Florida.  As my journey continues with just two more semesters to complete, the next step is to determine which career path I’ll pursue.

After experiencing this internship program, C&P might just be part of my path.

The last four months I’ve spent at C&P have exceeded all my expectations.  I’m leaving this internship as a better communicator, all because of the incredible (and quirky) team here.


April 17, 2018

by Roger Pynn

One thing you can look forward to when you die is that you won’t have to read the news.  After all, it is pretty depressing.

However, one thing you won’t read about is something many find depressing while they are still alive … death.

After monkeying with their publication of the news of death back in 2013 when it did away with the tradition of printing “Deaths in Central Florida,” the Orlando Sentinel brought back a limited version … but instead of treating it like news, they charged for even the simple three-line notices that include the deceased’s name, age, city and the name of their funeral home so friends could at least call to inquire about funeral services.

Last week they simply buried the whole thought that the dearly departed might matter to the paper’s readers, trading the space for large display ads.  The classified ad department told me that the average obituary takes up 36 lines at a cost of $505.  They do have a handy tool that allows you to write your loved one’s story, paste the text into a template and find out what it will cost … if you don’t die from the sticker shock yourself.

I’m an old news hound.  I made my living as a journalist for a long time.  I wrote a lot of obits in my day.  And I’ve read them every day of my life ever since … not out of morbid curiosity, but because if a friend has passed, I want to know it.  My bet is that I’m not unlike a lot of people … especially when they reach their 60s and 70s and going to funerals becomes a more routine part of life.

A quick check at doesn’t seem to show it, but the print edition has had at least a couple of passionate letters to the editor on this subject, including this:

I understand it costs a lot to run a newspaper.  It also costs to lose subscribers … whether it is due to their death or the disgust of families who dump their subscriptions … offended by decisions like this that choke every last dime out of the readers that real advertisers are trying to reach.

Life and Death on Facebook

December 22, 2011

by Heather Keroes

It was only a matter of time. The other day I switched my Facebook profile over to the new Timeline layout. Timeline is just what it claims to be – and lays out my life, according to Facebook, year by year. I daresay the profile better represents me in the sense that it looks more like me, with a large photo of my fabulous self at the top of the page (narcissists rejoice!). The Heather brand is alive and well on Facebook, but what about actual brands? What could this mean for them?

Profile changes on Facebook usually lead the way to brand page changes on Facebook. It’s not the first time Facebook has shaken things up (remember when Facebook tabs were actually tabs at the top of your page?). I believe that the look of the new layout is a good thing for brands and would allow them to display their visual message more prominently. The look of my profile, for example, is now much more “in your face” (or my face, pun intended).

I’m curious as to how apps would work their way into a timeline-centric layout for brands and how the year-by-year timeline itself would factor in. Will we be able to witness the life (and maybe even the death) of a brand online? Of course, all of my ponderings about this are pure speculation. Facebook is working on upgrading brand pages, but no dates or details have been shared as of yet. Once again, it’s only a matter of time …


August 5, 2011

by Dan Ward

My two partners re-tweeted this today about double-dip recession worries. Let’s face it, after the debt ceiling mess, the stock market tumble and the worrisome signs on job creation, we’re all worried.

The question is: what are you doing about it?

No, I’m not asking whether you’re saving more or dining out less. Rather, what are you doing in your profession to deal with this anxiety? If you’re worried, doesn’t it make sense that your bosses and your clients are worried, too?

We have a saying here, “Focus on what keeps the client awake at night.” What are you doing to address the financial worries that are keeping your companies and your clients awake right now? What are you doing, now more than ever, to make yourself an essential part of their success, an essential part of their ability to survive and thrive in a struggling economy? What are you doing to identify new opportunities for them to grow their business? What are you doing to help them connect with and preserve beneficial relationships with their customers?

If you want to put your mind at ease, it’s their worries that you should be worried about.

Can You Learn from Temptation?

December 30, 2009

by Kim Taylor

According to author Patrick Lecioni, the answer is yes. 

I typically think business books written as fables are better used as door stops, and swore them off after reading “Our Iceberg is Melting.”  But, everything changed last night after reading “The Five Temptations of a CEO.”  Written as a fable—sans the cartoon penguins—the author quickly summarizes 5 temptations that can lead to CEO failure.

I won’t share all of the temptations, but one in particular stood out: 

Temptation No. 2, Choosing Popularity over Accountability.

It seems pretty basic, right?  We even have a step dedicated to accountability in our firm’s Five Steps to Professional Success; but when you drill down to what the author really means, he puts accountability in everyone’s hands … janitor all the way up to CEO. 

When we think of accountability, we usually put the onus on the person in control of the outcome, or whoever’s doing the actual work.  However, the author subtly points out that equal burden should be placed on the CEO who may not have been clear about expectations, or even worse, chose popularity or friendship over holding staff accountable. 

Whether you’re a CEO or a junior associate, leadership in some aspect is likely part of your job. So, what temptations are you trying to resist?

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