by Karen Kacir
On this day 10 years ago, Curley & Pynn published its first post on this blog.
Since 2008, our industry has seen dramatic changes in the way audiences are consuming and responding to media. Meanwhile, we’ve maintained focus on helping corporate, government and nonprofit clients communicate with all who have an interest in their success. And we’ve kept up with the times by constantly reminding ourselves of the tried and true advice from legendary archer Howard Hill, which also inspired the name of this blog.
Thank you for tuning in to Taking Aim since the beginning and sticking with us through the years. We sincerely appreciate the time you’ve spent indulging our urge to share tips, musings, opinions and the occasional complaint, and hope our writing has been worth reading.
In honor of Taking Aim’s 10th birthday, here’s a roundup of the blog’s 10 most-viewed posts:
- YouTube vs. Vimeo – The Faceoff: In 2011, we explored the differences between two of the top streaming services.
- Hate to Pester? Try Humorous Reminders: A team member detailed how using wit can inspire client respect.
- Deathly Journalism: An oversight at the obituaries desk led to a glowing feature on a convicted murderer.
- Censorship is a Good Thing: How fatherhood informed one team member’s views on self-censorship.
- Target Me, Please: Roger received a mysterious letter and gleaned some insight into targeted communications.
- Cracker Jack: It’s All About the Prize: When Cracker Jack modernized its prize, Heather stepped up to bat.
- The CNN School of Journalism: Dan issued a word of caution on CNN’s citizen journalism program, iReporter.
- Jennifer Aniston’s Sex Tape for Smartwater: In 2011, Smartwater and Jennifer Anniston set out to make a viral video. They succeeded.
- The End of the Internet: Roger commented on a Wall Street Journal article predicting that the internet would run out of IP addresses.
- Black Wednesday: Heather observed the rise of #altwiki following the Wikipedia blackout of 2012.