Words Matter

February 24, 2012

by Kim Taylor

How much thought do you give to the words you select?

There is no commodity more valuable to a communicator than the words they choose to craft their message. Public relations practitioners are often accused of being “spin doctors,” but perhaps that “spin” is simply more thoughtful and deliberate selection of the same words to create a more powerful message.

To illustrate this point, picture the woman in this video as a seasoned PR pro.

Now, how much do you think words matter?

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