July 13, 2012
by Julie Primrose
Today I had the opportunity to attend the Central Florida Media Roundtable hosted by the local chapters of the Florida Public Relations Association and the Public Relations Society of America. The annual event lets PR professionals sit down with local journalists and ask them questions about their outlets’ practices and how they prefer to be pitched.
While everyone I spoke to had slightly different preferences on how they like to be contacted, the same themes kept coming up as I spoke with the journalists, whether they were from broadcast, print or online outlets. Nearly every journalist said that what many would consider to be “minor” details actually makes a huge difference between having your news covered and it being lost in the depths of their inbox.
While some of their preferences were universal (provide timely, newsworthy story ideas; include a descriptive subject line with your emails and spell their name correctly), others were not quite as obvious and varied by outlet and reporter (include your news release in the body of your email rather than attaching it, submit your news using the form on their website rather than email, call between 1 and 3 p.m., etc.).
Besides making invaluable connections with local journalists, having a forum to learn these little details is what makes the Media Roundtable such a great event. A lot of our work with journalists is done over email and we don’t always have a chance to speak with them at length to learn about their preferences. But today’s event reinforces the importance of building relationships with the media and taking the time to learn about what works best for them. While providing newsworthy, relevant content will always be key, having a relationship with the reporter and knowing how and when to pitch them is just as important for landing a story.
January 25, 2011
by Kerry Martin
With all the excitement of the Golden Globes and Oscar nomination announcements, it can only mean one thing: Awards season has arrived.
Of course Hollywood can’t take all the attention. As most communication professionals know, each spring is the time for recognizing the planning and effort that comprise major Public Relations campaigns through programs like the Florida Public Relations Association’s Golden Image Awards and the Public Relations Society of America’s Silver Anvil Awards. Local chapters of FPRA participate in Image Award programs across the state, while the PRSA Silver Anvil takes nominations from the entire country.
In its 25 years, Curley & Pynn has received its share of awards, becoming the first Florida agency to win a Silver Anvil Award in 1992. But each year presents a new opportunity to showcase the hard work that is involved in promoting a client’s program or brand—and to remind that client that the tools and strategies of a public relations campaign are instrumental in carrying out a sound business plan, whether communicating with internal audiences, potential customers or even public figures.
With deadlines just around the corner (PRSA Silver Anvil is February 25, Orlando’s FPRA Image Awards is March 4 and FPRA’s Golden Image Awards is May 20), we encourage all communication professionals to seek recognition for their work and show clients the power of PR.
June 3, 2009
by Kim Taylor
I caught a great post over at PRSA’s Whatever Suits blog today, “Successful Leadership: How to Motivate People to Drive your Business Forward—Even in Challenging Times.”
This really resonated: “People remember stories, not business plans.”
Maybe you roll your eyes or sneak in a yawn when you hear your colleague start a sentence with, “I remember when …” but, think about it; they weren’t describing line-by-line strategy or tactics … they were telling you about tangible outcomes … “We had 1,000 kids drumming on the lawn at the Hard Rock Hotel, it was so awesome to break that Guinness World Record …”
Although the focus of the speech and blog post talks about using this communication tactic to amp up your employees, it has an equally strong impact when trying to sell a new idea to a client.
Give it a shot. Think about the story’s “big idea” and build around that. And, remember that telling a story or anecdote is much like any presentation you give; you have to gauge your audience—whether it’s a room full of employees or a client—and respond accordingly.
August 5, 2008
by Roger Pynn
Everywhere you turn today people are talking about transparency and there’s a growing fascination with the take of CEOs on the media (what’s left of it, anyway). Business Journalist William J. Holstein’s new book “Manage the Media (Don’t let the Media Manage You)” adds fuel to the fire, although the title is an oxymoron. You can’t manage the media. No one can. You can only manage yourself and what you say in your relationships with them.
On the other hand, from early reviews it is clear that Holstein has a message for the business community: play the game.
Unfortunately, in many cases today dealing with the media has become just that … and for many it may seem like blood sport. But when you take the position that you’re not going to talk with the media you might just as well press your nose in a door jamb and shut it. They become intransigent, too, and in the absence of your voice they turn to someone else to tell your story … often someone you’d rather not speak for you.
British historian, satirist and author C. Northcote Parkinson offered this advice: “The vacuum created by a failure to communicate will quickly be filled with rumor, misrepresentation, drivel and poison.”
Playing the game – even when your “opponent” may be an intern or young graduate fresh out of journalism school with little or no experience covering your world – is the only way to win. Failing to play is a clear path to forfeiture.
July 24, 2008
by Ashley Pinder
Many times people perceive the media and public relations professionals as working at odds – one side feeling inundated by pesky “follow-up calls” and the other side feeling like the messages it shares are too easily disregarded. However, I attended an event last week that showed this disconnect is not always the case …
At the 2008 Central Florida Media Roundtable, put on by the two local chapters of public relations associations FPRA and PRSA, about 200 PR professionals from all different industries sat face-to-face with 17 media-types from different outlets and shared what they need and want from the other side to do their jobs. And what was quickly uncovered was that both sides just so happen to have the same goal – keeping the public informed.
Of course it is our responsibility as PR professionals to make sure we are only sharing our company information to specific media that it applies to and we are doing our diligence in learning about who exactly that is – timely and relevant information is key. Reporters receive a lot of e-mails, so we need to be sure we are only sharing important stuff, and doing it how they want it. Providing a local angle on a breaking national story is always compelling to daily papers and offering a glimpse into the life of local company executive doing extraordinary things in the community can be an excellent story for a local lifestyle magazine.
When it comes down to it, reporters and editors need information and public relations professionals need to share information … seems like these needs are actually quite complementary. And all it took was a little face-time to realize it.