April 9, 2013
by Kim Taylor
We all know pork as “the other white meat” … the hugely successful ad campaign from the 80s still resonates today. But, not enough I guess for consumers who apparently still fumble when trying to decipher the pork chop from the butt. I’ll admit, when I’m selecting pork chops, it comes down to two things: bone or no bone.
If the National Pork Board (yes; it’s is a real thing) has its way, the pig will take a page out of the cow’s book leaving consumers with a whole new menu of choices using an already familiar nomenclature—Pork Loin Chops become Pork Porterhouse Chops and Pork Top Loin Chops become Pork New York Chops, and so on.
The Pork Board has done its research and is providing retailers with a whole range of tools to encourage success including a labeling system that takes it one step further by telling the consumer the best way to cook their particular cut of meat—another nod to the beef industry—after all, who doesn’t know the best way to cook a filet?
Only time will tell whether this naming campaign is a success, but for now there’s only one thing left to say … that’ll do pig, that’ll do.
February 6, 2013
by Kim Taylor
Have you ever written a blog post because you hope it’ll remind you to practice what you preach? Consider this one of those.
Everywhere you look, employers are running leaner and meaner than ever. If the recession taught us one thing, it was that we could indeed do more with less. The problem with that concept, and the pressure that comes along with it, is that “more” is this nebulous idea, and we never really know when we’ve reached a point where we’ve done enough and when it’s “okay” to ask for help.
As a self-proclaimed master multi-tasker, I’m quite possibly the worst delegator. But, as a leader I know I have to do better. That’s why when I read these tips from Inc. magazine, they really resonated … especially this one:
Stop believing you’re the only one who can do the job properly.
Just because an employee does things differently doesn’t mean he or she won’t do the job right or as well. If you establish expectations of the goal and the standards to follow, then methodology shouldn’t be an issue. An important and often overlooked part of delegation is that it helps develop employees for advancement and creates a better work environment.
Next time you’re trying to be your company’s hero by taking on task after task, which will inevitably lead to missed details and deadlines, try delegating. Hero status comes from getting the job done—no matter who does it.
October 24, 2012
by Roger Pynn
Consumer trends are a strange force. We’ve seen liquor consumption plummet as drinkers took to wine. We’ve gone from watching “the three networks” to relationships with dozens of cable channels tailored to our specific interests. And, of course, we throw away perfectly good clothes (or, hopefully donate them to charity) as fashions change like the seasons.
But this trend may be the one that historians talk about for generations.
Just as we’ve studied the Ice Age, the Industrial Age and the Space Age, this makes one wonder if there will one day be an age called The Uninformed Age.
September 21, 2012
by Kim Taylor
Here are some goodies I found online this week:
The Temperature of Your Office Affects Employee Productivity – No really. This Fast Company article tells the whole story, but apparently cold employees are uncomfortable and distracted costing employers 10 percent more per hour, per employee. Yikes!
Twitter Profiles Are Starting to Look a Lot More like Facebook – Your profile page now has a Header Image in addition to the standard Avatar. Sarah Evans shows you how to update your Twitter Header here.
Preparing For a Brainstorming Session and Need Some Creative Inspiration? Look no Further than Google’s Creative Sandbox.
Murally – Murally, is a new creative collaboration platform that’s being touted as “Pinterest for Pros.” Give it a whirl for your next vision board or creative project.
Slickplan – The team at Slickplan made creating sitemaps for your next website a cinch. Even better … you can create your first one for Free.
And, just for fun … Wednesday was International Talk like a Pirate Day, and even our Commander in Chief got in on the action.
Honorable Mention goes to the U.S. Navy for their Facebook Post, though.
September 7, 2012
by Kim Taylor
Here’s a collection of the neat things I found on the Web this week:
“Pitch Pinning” – Combines Pinterest with Pitch Engine to give your news release a social layer.
Smore – Smore is to fliers (note the correct spelling) what Weebly is to websites … a great turnkey solution for quick-turnaround projects.
“What Bill Clinton wrote vs. what Bill Clinton said” – This is simply fascinating for any speech writer or communicator and a heck of a lot of ad-libbing.
The Wall Street Journal’s WorldStream – Don’t think video is important to journalists? Think again.
Typography is all around us and now there’s an app for that. Enter, font.ly.
Irrive is described as a social scrapbook. It streamlines all of your check-ins, photos, status updates, etc. into one easily shareable place. File Under: Why didn’t I think of that.
And, just for fun … this is a pretty genius solution for separating the egg yolk from the egg white. Bonus points if you can actually understand her.
July 16, 2012
by Roger Pynn
From time-to-time someone will ask “who is your competition?” They want to know what firms we consider competitors. Our reply has always been that all firms are competitors, but that we believe we compete for business based on who we are … not who else a prospect may be interviewing.
We also firmly believe that we compete against ourselves … against the bar we set … against the obstacles of achieving new goals for ourselves in mastering the art and science of what we do.
So I was inspired by Seth Godin’s evaluation of “competition as a crutch.” He’s right in saying “competing with yourself is more difficult, requires more bravery and leads to more insight.”
Knowing and respecting your competitors is important. It enables you to capitalize on what you do when talking to prospects. But you should never sell “against” them. If you do it only wastes time you should devote to selling your own strengths … and smart prospects know that when they ask.