The Essence of Teamwork

by Connie Gonzalez

Teamwork is mandatory in any thriving business.  Relying on the help of others to complete a task for a client is, without a doubt, essential.  In our line of work, it takes several employees to get to the finish line of any given project.

Recently, Kim Taylor presented an idea to our graphic designer, Dionne Aiken, regarding tips on blogging.  Dionne took that idea and created a “How To” pocket guide as a take-home for an event Kim was attending.  I was asked to assist in this process by making sure this product reached its final potential.  And so I did.  The end result was a phenomenal product.

There was no budget and a turn-around time of three days, but we managed to make it work with teamwork!  The efforts one person – let alone three – can put into a project will reap the benefits far and beyond.

Everyone has a very important position, regardless of the person’s professional title.  Whether we are working on a press release, re-designing a website or handling a crisis, we all pitch in to help one another in our roles for the client.  Without teamwork, there would be no Curley & Pynn.

Teamwork is the essence of success at Curley & Pynn and I am proud to be a part of that success.

Know Your Audience

by Connie Gonzalez

We named our blog “Taking Aim” after careful discussion of what we do. There’s little question in our industry that targeted communication is the best communication.

So why is that solicitors think we will buy whatever they are selling when they come knocking at our door? Recently a group of solicitors showed up selling spa services and asked “so what kind of law firm is this?” What little chance they had at pedaling their products was lost when I answered, “We’re a public relations firm.”

As the gatekeeper in this office, solicitors constantly suggest that I ask around to see if anyone in the office would be interested in their product or service. I politely say no and send them on their merry way.

So whether you’re pushing spa deals or public relations, it’s up to you to know your audience.

First Impressions

by Connie Gonzalez

You’ve heard the saying a million times … “you never get a second chance to make a first impression.” It’s cliché and overused, but for good reason: it’s true.

A few days ago I walked into a fast food restaurant to place an order and was greeted by a girl—not just any girl—a girl with piercings in her cheeks (!). While I realize she shouldn’t have been decked out in corporate attire, it hardly seems like a lot to ask for food service people not to be covered with piercings. Like it or not, it doesn’t leave a positive first impression.

Over the years, businesses have relaxed their dress codes … in fact, we used to require women to wear stockings and closed-toe shoes, but look around, those days are all but gone.

I’m the first face you see when you come into our office. I take pride in the way I look. Not just for my own delight, but because I represent Curley & Pynn.

What impression are you making for your customers?