An NBC News article shines a light on a business issue that did not exist in the 90s. After building a Twitter following or friends on Facebook as a public relations practitioner for a company, who gets those contacts when you split from the company?
I know of practitioners who consider engaging on Twitter a large part of their job. Is their work done in vain if they can’t keep those contacts after leaving a firm? Or is this a ridiculous notion? No one is stopping people from creating personal accounts that can reach the same audience. What do you think?