Is your work on Twitter done in vain?

by Vianka McConville

An NBC News article shines a light on a business issue that did not exist in the 90s.  After building a Twitter following or friends on Facebook as a public relations practitioner for a company, who gets those contacts when you split from the company?

I know of practitioners who consider engaging on Twitter a large part of their job.  Is their work done in vain if they can’t keep those contacts after leaving a firm?  Or is this a ridiculous notion?  No one is stopping people from creating personal accounts that can reach the same audience.  What do you think?

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