When You Have 900 Million Users, Does Communication Matter?

by Kim Taylor

On Monday, the Internet was ablaze with user comments (mostly complaints) about Facebook’s quiet move to switch displayed email addresses on profiles to @facebook.com addresses.

Facebook’s spokesperson claims the move was to “add consistency to the site once every user was assigned an @facebook.com address.”  But also noted that, “in hindsight, the company probably should have better explained the email switchover.”

Pro Tip:  Whether you’re communicating to one user or 900 million, communication matters.

I wouldn’t expect much in the way of change from Facebook, though.  As Mashable so eloquently stated, Facebook is truly the honey badger of social media.