January 20, 2012
by Julie Primrose
Two months after scolding its staffers for breaking a news story on Twitter before it reached the wire, The Associated Press has released an updated version of its social media guidelines.
While the clause that forbids AP employees from prematurely sharing news on social networks remains intact, there are some interesting takeaways from the revised guidelines, particularly those that concern journalists expressing their personal opinions online.
AP encourages all of its journalists to have social media accounts and recommends that they maintain one account per site, for both personal and professional use. Employees are permitted to express their opinions on social media; however, they “must refrain from declaring their views on contentious public issues.”
They are allowed to comment on less controversial issues, such as sports and celebrities, which in my opinion, leaves a gray area a bit too vast. All too often celebrities and athletes become the news, for better or worse (but usually for worse).
I commend the Associated Press for maintaining a comprehensive set of social media guidelines, but there are still many gray areas that remain. I don’t know if social networking will ever be free of subjectivity, especially when the media is involved, but the fact that the AP not only maintains but also takes the time to update its social media guidebook is a great sign.
January 20, 2012
by Kim Taylor
Tweet Ups are so 2009, right? Wrong. WESH Channel 2, Central Florida’s NBC station, managed to put a new spin on the gatherings that some may think are a thing of the past.
Officially dubbed #WeshMeetup, the invite-only event was hosted for a limited number of folks who are presumably social media-savvy and fans of the station. Orchestrated by the social media brains behind WESH, Gabe Travers, the group was invited to meet at the WESH studios for a behind-the-scenes tour, info session and breakfast goodies provided by one of Orlando’s famed food trucks, Melissa’s Chicken & Waffles and locally owned Barnie’s Coffee.
News Director Bob Longo and Assistant News Director Kirsten Wolff were our consummate hosts as we managed to weave our way from the parking lot to the newsroom and finally into the studio where we enjoyed a first-hand (and Live!) view of the “WESH 2 News Sunrise” newscast with Jason Guy, Aixa Diaz, Amy Sweezey and Kimberly Williams.
Not only did we have the opportunity to mix and mingle with fellow Tweeters, we also participated in a Q&A session with reporter/anchor, Stewart Moore, while he was in the field reporting on a local news story. We learned about many of the ways WESH is trying to engage viewers with products like U Local, and involving community members in the upcoming election by seeking those who wish to share their political insights and opinions. Syan Rhodes even took time out of her morning for a chat and pictures.
Hats off to the WESH 2 News Team for making the Tweet Up cool again!