by Kim Taylor
The last time I remember reading anything about JC Penney’s digital strategy, they were under fire for questionable SEO practices—to put it mildly, they were ousted by The New York Times.
Today, however, they’re generating buzz online for a holiday campaign featuring Quick Response (QR) Codes.
QR codes, while perhaps not quite “mainstream” yet, have been used in retail advertising and weekly sales ads, but JC Penney is hoping to replace traditional gift tags with Santa Tags they’ll supply with each store purchase through the holidays.
Each tag lets its gift-giver record a personal message—abolishing the need for that pesky “From:” field on your gifts.
The clever application doesn’t stop there. They’ve also incorporated the ability to thank the gift-giver with text response.
Well done, JC Penney. This is almost as good as not having the Kardashian Kollection in your stores.
Cute campaign. Hopefully all of the technology will function the way it’s meant to. Nothing worse than trying to use one of these QR Codes only to be “timed out” or taken to a broken page.
[...] Well done, JC Penney! – November 15, 2011 [...]