CNN’s iReport takes a Step in the Right Direction

by Kim Taylor

We haven’t exactly been shy about our feelings for CNN’s iReport, but I think CNN’s latest move to re-launch iReport as a ‘social network for news’ is the smartest thing to happen in media since catvertising (OK, I’m kidding about that last part … hopefully they are, too.).

When my partner, Dan Ward, wrote about CNN iReport, he was clearly disturbed by the news organization’s burning desire to create would-be journalists out of any schmuck with a video camera.  And, who could blame him?  While I can see the cursory value, I also acknowledge that the lines between hard-hitting journalist and blogger are already blurry enough.

iReport’s re-launch includes the addition of profiles, the ability to follow users, and badges—all of which make the site much more “social network” and hopefully much less likely to be confused with CNN’s vetted news products.

I think this is a step in the right direction, what do you think?