by Heather Keroes
If you had told me that I would end up ordering 6,500 cupcakes for anything, I would have never believed you. And yet, there I was, meeting and doing tastings (poor me) with cupcake pros, trying to find the right match to bake thousands of cupcakes for our client, Lake Mechanical, a family-owned plumbing, HVAC and piping company. And what does a company that builds intricate mechanical systems for the likes of schools, hospitals, hotels and theme parks need 6,500 cupcakes for, you may ask? To celebrate their 65th anniversary, of course!
At Curley & Pynn we listen to our clients before developing plans. From Lake Mechanical Chairman and CEO John Smith we heard several things that set us on the sweet path to success:
- Lake Mechanical (headquartered in Eustis, Fla.) is proud of its hometown.
- The company is also very involved in the local community. In fact, John Smith’s wife, Evelyn Smith, was mayor for a number of years.
- Lake Mechanical wanted to do something special and make a statement for its 65th anniversary, but without going too far “over the top” for this homegrown business.
- And most importantly … John Smith wanted to put a smile on childrens’ faces.
After taking these important points into account, GeorgeFest was the natural choice for Lake Mechanical’s 65th anniversary. GeorgeFest is a long-running local festival that celebrates George Washington’s birthday, attracting large crowds each year to Eustis. Now in its 109th year, the several-day event features a parade, live music, carnival, water ski show, fireworks and other amusing activities for families. This beloved event offered a great opportunity for Lake Mechanical to celebrate its 65th anniversary with the community it cares so much about.
Lake Mechanical employees giving out free cupcakes turned out to be irresistible for the community. “This is the best place in the world,” and “I can’t believe this is real,” we heard young children exclaim as they excitedly grasped a colorful cupcake and sunk their teeth in — smearing red, white or blue icing on their hands and faces. Not even the event’s George Washington could resist helping himself to a few of the sugary delights.
Not only did Lake Mechanical get a chance to delight its neighbors, 6,500 cupcakes proved an attraction for the media, as well, when our master baker, Sugar Mama’s Bake Shoppe of Clermont opened her doors to press … welcoming the Orlando Sentinel and others into the sweet, but arduous baking process. Even those heavy-duty trade press editors had to admit cupcakes are hard to turn down.
Just goes to show you … sweet things happen when you listen.
George Washington Chomps Down on a Cupcake