I live in an apartment near a large commercial area and often come home to restaurant take-out menus or retail fliers stuck in my door. Most of the time, they get tossed on my kitchen counter and thrown out a few days later.
Last night, though, I came home to find this tied to my door handle:
It was an invitation to attend a renewal party at my apartment complex and I read the whole thing several times over in disbelief. As if the blatant grammatical error on the front wasn’t enough, the rest of the invitation was peppered with equally obvious mistakes. The whole thing made me want to cancel my lease early and move rather than attend a renewal party.
The point of my rant is that little details make a big difference. In the amount of time it took to find that frog Clip Art, someone could have proofed the document for grammatical errors. Something as simple as an invitation can really hurt your credibility if it’s not taken seriously.
Posted by thestrategicfirm 
