by Kim Taylor
I recently attended a one-day conference for business leaders and entrepreneurs. Like at many conferences of its kind, attendees received a number of promotional items like notepads, totes, etc. But, my favorite item of all was this handy erasable pen provided by Bright House Networks.
Cool, right? I remember thinking I hadn’t seen an erasable pen in ages, and who couldn’t use something that gives free reign over writing mistakes?
One problem: the pen didn’t actually erase … not even a tiny bit. It left me scratching my head. Was this emblematic of Bright House’s Business Solutions? Were they trying to be ironic? Or was this just one big promotional fail?
While you’re contemplating an answer, does anyone have a pencil I can borrow?
Posted by thestrategicfirm 
