“If It Ain’t Fun, to Heck with It.”

by Roger Pynn

When it comes to television advertising, Volkswagen – like Target – has achieved a level of creativity as unique as a fingerprint.  You see a VW ad coming a mile away.

When you visit this VW initiative you’ll get a peak into the mindset that drives the automaker’s success in creating brand recognition.

We’re in the business of driving perception and motivating behavioral change and there’s no doubt that changing behavior is easier when it is fun.

When we went into business 25 years ago our first client was Florida Cypress Gardens whose founder Dick Pope, Sr. was famous for the motto “If it ain’t fun, to heck with it.”

He proved it with lots of beautiful Southern Belles wandering his beloved gardens, barefoot water skiers, water skiing while playing a Baby Grand piano and any number of other stunts to call attention to his beloved gardens.

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Mr. Pope built what was Florida’s pre-Disney trademark tourist attraction on that philosophy … changing perceptions of Florida as a place simply to relax and avoid cold winters to today’s expectation that this is a great place to be entertained.

His advice still stands.

The Essence of Teamwork

by Connie Gonzalez

Teamwork is mandatory in any thriving business.  Relying on the help of others to complete a task for a client is, without a doubt, essential.  In our line of work, it takes several employees to get to the finish line of any given project.

Recently, Kim Taylor presented an idea to our graphic designer, Dionne Aiken, regarding tips on blogging.  Dionne took that idea and created a “How To” pocket guide as a take-home for an event Kim was attending.  I was asked to assist in this process by making sure this product reached its final potential.  And so I did.  The end result was a phenomenal product.

There was no budget and a turn-around time of three days, but we managed to make it work with teamwork!  The efforts one person – let alone three – can put into a project will reap the benefits far and beyond.

Everyone has a very important position, regardless of the person’s professional title.  Whether we are working on a press release, re-designing a website or handling a crisis, we all pitch in to help one another in our roles for the client.  Without teamwork, there would be no Curley & Pynn.

Teamwork is the essence of success at Curley & Pynn and I am proud to be a part of that success.