by Roger Pynn
Seth Godin and Tom Peters on the same stage qualifies for the term “marquee event.”
At an American Express event titled “Inside the Entrepreneurial Mind” Peters – who has transformed the way many of us look at business – said enough about blogging to make any business leader jump into the online conversation.
And what Godin had to say about the art and practice of blogging is exactly why we challenged every one of our employees from the administrative specialist at our front door to every member of our public relations consulting team (including the intern) to ramp up their contributions.
Because collectively our normally high rate of productivity on “Taking Aim” had slowed, I offered a “bonus” to each member of the team who produced a meaningful post by week’s end (that meant a 48 hour window). Posts came rolling in, but little did they know the bonus would come in the form of a new iPad.
Why? Not just because it is a cool reward but because it will make it that much easier for them to post on the run, to record those thoughts that strike them any time, any where.
Godin hit it on the head … the more you blog the better you’ll get. We got a file full of great evergreen posts that you’ll be reading here on Taking Aim … and our bloggers got an iNcentive that should keep them adding more great material about the importance of targeted communications.
The story behind the story is that our blog had its second most active day ever because we were giving readers more to read … and this post by Julie Primrose convinced us that her insight and writing skills had earned her a permanent place here at Curley & Pynn. She no longer carries the title intern. She was hired as a Communications Coordinator.
Hence, I guess you could say we’re the ones who got the bonus.