May 27, 2010
by Roger Pynn
I’m absolutely resisting the urge to buy a first generation iPad despite the incredible magnetism of this little wonder, but this post from Seth Godin set me to thinking whether one day that amazing interface will become as disposable as flash drives.
Godin suggests putting an iPad at every place in your conference room and turning any meeting into an incredibly interactive activity.
A client of mine who chases great big contracts worth millions of dollars is thinking seriously that he’ll start putting his presentation decks on iPads and then leave them behind as gifts.
Kind of reminds me of that icon of the 90s … the AOL CD.
May 27, 2010
by Dan Ward
Do you have a smart phone, a Flip video recorder or both? Well, do I have good news for you! Thanks to your ability to shoot a photo or video and hit “send,” you too can be a journalist for one of the world’s leading news organizations!
Don’t worry about training or accuracy. That’s old-school reporting. Here’s all you need to do:
Shoot your “news” story. It could be about anything, from important issues like the imploding world economy to your views on American Idol. Now, go to the website for CNN (the former “Worldwide Leader in News” that now bills itself as among the world leaders in “information delivery”).
Click on iReport, and then post your news story for all the world to see. Done!
I know, it sounds too good to be true. Surely, one of the most trusted names in news wouldn’t risk its hard-earned credibility in the pursuit of lucrative website clicks, would it?
Well, don’t take my word for it. Here’s what CNN has to say: “iReport is the way people like you report the news. The stories in this section are not edited, fact-checked or screened before they post.”
Now you, too, can report the news, without all that worry over silly details like sourcing and verification. So log on today. Just think of the amazing stories you can tell!
May 26, 2010
by Roger Pynn
I’m convinced that today’s headline writers can’t read … or, at least, they don’t read the stories they are attempting to illustrate.
When I was in the newspaper business, I marveled at the work of folks on the copy desk whose job it was to narrow down what I had written into two or three lines stacked atop my story.
Yes, that was back in the days of “hot type,” and they actually had to count the width of each letter in picas to make it fit into the column. It was an art form. Copy editors were supposed to draw in the reader with enough information to tell them what the story was about. And, oh yes, they were supposed to be accurate.
Today they write for Internet consumption and clicks with headlines like this:
“Girl nearly kidnapped in College Park.”
Got my attention.
Made me click.
Didn’t tell me the story (which, by the way, was actually a story about a competitor website reporting an incident) at all.
In fact, the headline should have read:
“Girl runs into drugstore.”
May 18, 2010
by Kim Taylor
If you’ve turned on a TV in the past decade, chances are you have a pretty glamorous impression of the public relations industry.
I mean, who can forget Kim Cattrall, a.k.a., Samantha Jones? Or the infamous Lizzie Grubman’s “PoweR Girls”? “The City”? Or, “Kell on Earth”?
These shows and their characters are as close to reality as McDreamy and Seattle Grace.
Then there’s the other side of PR … the side that’s often attached to words like “disaster” and “nightmare.”
So what happens between the glamour and the disaster? A lot; there’s strategic planning, relationship building, crisis management, event planning, and a million things in between. The real-world unfolds every night on television and coverage of the gulf oil incident reminds us of the difference we’re making for client, Beaches of South Walton, as they work diligently to share the message that their beaches are clean and open.
Sure, there might be a smidge of ‘glamour’ in day-to-day PR work and hopefully never a disaster on your watch, but rewards come in ways that rarely include one of the Kardashian sisters producing a reality show to expose your prowess to “fix everything.”
So, if you’re looking to hire an agency or start a career in PR, make sure your views are firmly rooted in “reality.”