April 27, 2010
by Roger Pynn
A valuable tool for many a public relations campaign is the study. We not only learn a lot about a specific subject, we can use the results to position our client for their expertise in that field.
One conducted by CareerCast.com to identify the most stressful jobs proves the point.
When the study hit the media showing that people in the field of public relations are high on the stress list, PR people everywhere were tweeting away and sharing what appeared to be collective glee that finally their high pressure environment was getting some cred.
Of course, I’ll bet if police officers, commercial pilots, surgeons and taxi drivers were in my social media circles I’d have seen them chirping just as actively.
Just as interesting as the study and the outpouring of appreciation from America’s most stressed workers was the way CareerCast chose to describe the positions they studied … and, of course, the required links to CareerCast’s “job search portal” where if I’m looking to up my stress level I can find more than 1,200 openings for drivers.
My fellow PR peeps were described as people who “make speeches and give presentations, often in front of large crowds” and “some PR officers are required to interact with potentially hostile members of the media.”
Then there’s the #2 most stressed profession: “Corporate Executives.” CareerCast said “This highly competitive field requires detailed knowledge of the financial community, economic trends as well as technological developments and implications. Senior executives are expected to excel in many different fields at once, and face daily pressure to make far-reaching decisions that can affect numerous employees and their company’s bottom line.”
Now I’m really confused. Which am I? Upon reflection, I think I’ll stick with the seemingly unbearable pressure of making speeches, giving presentations and facing pesky reporters. I’m not so sure about facing the daily pressure of making far-reaching decisions.
April 15, 2010
by Roger Pynn
I like Chris Brogan’s perspective on victory. It isn’t about the big wins as much as it is about the little ones.
Back in the rock ‘n roll days before the Great Recession, many of us had forgotten the importance of small wins but today with companies rebuilding from the ground up I’ll bet there are lots of folks who are grateful for even the smallest sign of market gains.
Sure, the market is back over 11,000 but there are still plenty of people who’d like a chance to make $11 an hour.
Brogan’s reminder to “praise each little victory” and then move on is good advice. I’ve found great satisfaction in selling to companies that need help but can only afford a little right now. They’re going to be great clients … and one day hopefully they’ll be great big clients with our help.
April 6, 2010
by Dan Ward
Great column by L. Gordon Crovitz in Monday’s Wall Street Journal lamenting the loss of “serendipity” as more people make the switch from traditional media to online media sources, and no longer “discover” news that might be important to them.
As Crovitz writes, “While digital media have given us access to endless information from diverse sources, many of us focus our news habits on narrow topics and familiar points of view … In short, we have more information but less understanding.”
How true. It’s so easy to customize news sources online that you can choose to receive only news on topics or issues that interest you.
Learning more about things you want to know about is fine, but it’s just as important, if not more, to learn about the things you need to know about. As Crovitz puts it, “how do you discover what you don’t know you want to know?”
That’s why, even as I complain about the changes at my hometown newspaper, I still read it cover-to-cover every morning. If I filtered my news, I might not have chosen to learn about the coming wave of commercial property foreclosures, but I feel more informed having read about the issue.