Kokomo?

by Roger Pynn

I usually think that marketing types are a bit smarter than the average bear because it seems so many of the solutions they bring to their clients are simply common sense. Seth Godin’s Island Marketing post proves the point.

But it makes me wonder what evil lurks in the hearts of those who have thought for so long that they could throw customers away like they used to toss soda cans until it became environmentally insensitive and unfashionable.

Just as the Beach Boys’ fabled Kokomo never existed, neither has that little island where marketers ripped off the next naive native to come around the corner. The coconut telegraph has always worked. Today we call it the Internet. People talk, so use your head and do right by them so what they say makes you like what you see in the mirror.