by Roger Pynn
Talking to a group of very smart students last week at the Burnett Honors College at the University of Central Florida required preparing a list of “life tips.” So what could I say that would be meaningful to young people from majors as diverse as anthropology, music, engineering, computer science and communication?
Well, for starters, I wish Seth Godin, one of my favorite bloggers, had written his latest post a week ago because it would have been easy to pass out a printed copy and be done with my assignment to “share thoughts that will help them through their lives.”
What I did tell them was that there are six important things they won’t be taught in college that they ought to strive to master:
1. The art of listening
2. The importance of asking “why?”
3. Everything about consequential thinking
4. Being “outcomes” based
5. Getting to know cool people
6. Being passionate about something
I can only hope some of them might find Taking Aim now and redirect themselves to Seth’s blog because “standing for something” is #7. Seth’s a brand master. A brand is a promise. You can’t promise anything if you don’t stand for something.
RSS - Posts